Scarlett Johansson returns as the ambassador for the Prada Galleria handbag in the new 2024 campaign directed by Jonathan Glazer. The campaign showcases the actress in both still and moving images, set in New York City and a studio setting.
Scarlett Johansson for Prada Galleria Handbag 2024 Ad
The campaign illustrates Johansson’s movement juxtaposed against the static city backdrop, emphasizing the timeless essence of the Galleria amidst the changing urban environment.
Unlike the candid street shots, the studio portraits in the film reveal a more intentional portrayal of the actress. The use of black and white imagery captures Johansson’s evolving expressions, reflecting the versatility of the Prada bag as a companion to the contemporary woman’s complexities.
Image Source: Andrea Raffin / Shutterstock
