Laura Ashley launches a new fashion collection in collaboration with Next. The collection offers a variety of pieces such as blouses, dresses, skirts, trousers, and shorts ranging from sizes six to 22. It includes the brand’s signature prints, high necks, and prairie dresses to attract vintage fashion enthusiasts.
Drawing inspiration from its archives dating back to the fifties and sixties, the collection features classic floral patterns. The partnership between Laura Ashley and Next was facilitated by IMG, the licensing representative for Laura Ashley’s fashion in various regions.
Carolyn D’Angelo, from Gordon Brothers brands and Laura Ashley Global, stated that fashion has always been a significant aspect of the Laura Ashley brand. The collaboration with Next aims to solidify the brand as a prominent global lifestyle brand and reach new customers in the UK.
Next is set to open a new store in Westfield Stratford City this Autumn following the closure of its previous location in February. The new 34,000sq ft store is scheduled to open on the first floor of the center in September.
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