The summer 2024 campaign by Burberry, shot by photographer Tyrone Lebon, showcases a blend of natural elegance and sophisticated tailoring. The campaign stars Sang Woo Kim, Malachi Slue, Oisin Murphy, and Selah McHail, each embodying a distinct facet of Daniel Lee’s creative vision.
Burberry’s classic pieces are given a contemporary twist, from the relaxed silhouette of a gray suit to the boldness of a structured black coat.
Burberry Summer 2024 Campaign
In a lush garden backdrop, Burberry’s models exude a confident sophistication, combining grounded stances with audacious flair. Lebon’s intimate lens captures the essence of the individuals.
The iconic Burberry knight emblem, reimagined in a graphic form, acts as a central motif in the campaign, symbolizing the fusion of heritage and modernity.
The ad highlights relaxed suit silhouettes in cool hues, striking outerwear, and bold ensembles that pop against the lush surroundings.
This campaign epitomizes a dialogue between the past and present, where laid-back elegance intersects with vibrant vitality. As summer approaches, Burberry unveils a collection that honors its storied past while confidently embracing the future.
Image Source: William Barton / Shutterstock