Watches of Switzerland has taken a significant step in its mission to be a leader in the luxury market by acquiring the global digital content platform Hodinkee.
The luxury watch retailer anticipates that this acquisition will strengthen its ability to capture market share, especially in the rapidly expanding US market.
Founded in 2008, Hodinkee has emerged as a premier online hub for aficionados of luxury watches, providing digital, print, and video content. The platform draws 22.2 million unique visitors each year and boasts over 1 million followers on social media.
Watches of Switzerland plans to merge Hodinkee’s current commercial operations, which include exclusive limited edition luxury watch collaborations, while directing all retail traffic to its US ecommerce website.
Hodinkee will maintain its editorial independence, and its founder, Ben Clymer, will resume leadership of operations after previously stepping down as CEO in December 2020.
Brian Duffy, chief executive of Watches of Switzerland Group, commented: “We have admired Hodinkee for many years and have always respected Ben and his team’s achievements in establishing the go-to platform for luxury watch enthusiasts.”
“With the backing of our broader group, we will empower Ben and his outstanding editorial team to continue their excellent work: expanding their dedicated and loyal community while remaining the most credible and authoritative voice in the industry.”
“Our strategy at WOSG is centered around remaining at the forefront of the luxury sector, collaborating with brands that inspire us and where partnerships yield mutual benefits.”
“The acquisition of Hodinkee strongly aligns with our ecommerce objectives, increasing traffic and brand recognition across our markets, particularly in the US, further solidifying our online leadership in the sector.”
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