Set against the serene backdrop of Castello Canevaro in Liguria, Versace’s resort 2024 campaign offers a vision of leisurely sophistication. The advertisements showcase models Chloe Oh, Mila van Eeten, Hunter Pifer, Elijah Eten, and Brennan Aldred, poised andThe Versace Resort 2024 Campaign showcases Mila van Eeten wearing a cut-out swimsuit, posing amidst a natural coastal beauty. The campaign captures monochrome fashion with a twist, portraying a serene and picturesque setting. The photo was taken by Adrián González-Cohen.The sea’s never-ending view stands in contrast to the fresh and lively logo t-shirts in bright sunlight colors, perfectly matched with the timeless sophistication of tweed. Adding a touch of whimsy, the Gianni ribbon shoes create a nostalgic outline against the rocky shore.
Versace’sThe story continues with a powerful depiction of contrast and harmony. A cut-out swimsuit, featuring the brand’s iconic logo, suggests a daring, uninhibited attitude, while the patent loafer pumps convey a grounded, timeless style. The resort collection comes after the release of its Bright Crystal perfume advertisement featuring Lily James.
The campaign takes a different approach, focusing on the comfort of luxury instead of showcasing extravagance. In one photo, a simple black dress with short sleeves serves as a versatile piece to showcase personal style, providing a subtle contrast to the collection’s more bold choices as styled by Tati Cotliar.
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