In an excursion to the charming city of Charleston in South Carolina, Tommy Hilfiger brings to life its latest Summer 2024 collection. This renowned brand showcases its seasonal must-haves amidst the enchanting Southern landscapes.
A Fresh Outlook: Tommy Hilfiger’s Summer Collection for 2024
The brand’s advertising campaign is graced by the dynamic trio of Michael Rainey Jr., Noah Beck, and Madelyn Cline. “Their charisma and popularity are undeniable, perfectly mirroring our collection’s essence which is all about classic, easy elegance,” says Hilfiger.
Captured by Terrence Connors, the imagery features Rainey and Beck in timeless attire by Tommy Hilfiger. The latest assemblage commands attention with its enduring charm – from polished Oxford shirts to chic shorts.
The assortment further includes breezy jackets, perfect for transitioning from sun-soaked days to cooler evenings.
Set against the tranquil shorelines and vibrant green spaces of Charleston, the campaign visuals convey a balance of leisure and refinement, hallmarks of the Tommy Hilfiger aesthetic. Hilfiger expresses, “This collection is a tribute to the quintessential American summer, infused with our iconic red, white, and blue palette.”
Image Source: Cineberg / Shutterstock
