Permanent makeup, commonly referred to as cosmetic tattoos, is an increasingly popular trend in the beauty sector. For many women looking to enhance their appearance without the hassle of time-consuming makeup application and upkeep, PMU has emerged as an ideal solution. A recent report indicates that the demand for PMU has surged in recent years, particularly in the realm of eyebrow tattooing.
As technology evolves, novel products and techniques continue to surface, granting permanent makeup artists new opportunities to explore various styles and further solidifying the growing demand for PMU. This dynamic environment presents an attractive avenue for aspiring professionals in the beauty field.
Diana Speranskaia, recognized as one of the Top-50 Permanent Makeup Artists according to the Global World PMU Rating 2024 and the recipient of the IP Awards Top Master PMU 2024, has developed her own distinctive eyebrow permanent makeup technique. With over 10,000 hours of experience, she shares insights on the principles of mastering the craft and achieving success as a PMU artist.
**Relying on Creativity**
Regardless of their chosen specialization, a permanent makeup artist must remain receptive to creative ideas and continuously seek new knowledge. Speranskaia explains that her journey in the beauty realm began unexpectedly. When her stylist was unable to finish her makeup in time, she took matters into her own hands, which sparked her interest in pursuing this skill further. After studying general makeup and eyebrow styling, she opted to concentrate on permanent makeup techniques, recognizing the potential they offered to help individuals enhance their natural beauty. From the outset, she has emphasized the importance of perceiving a person’s face holistically, focusing on highlighting its inherent beauty.
Over the years, Speranskaia has participated in numerous competitions, most notably the IP Awards Top Masters PMU in 2024, where she ranked among the Top-100 and received recognition for Best Technique. Since then, she has also taken an active role in organizing and judging contests for beauty professionals. She highlights that her judging experience has reinforced the significance of creativity in permanent makeup artistry. “While there are common guidelines,” she states, “the ability to assess specific facial features and accentuate their natural beauty is what determines success.”
**Developing a Unique Approach**
The next crucial step in a permanent makeup artist’s career is to build on their acquired knowledge and develop their own techniques, ultimately crafting a distinct style. At this stage, artists can not only provide clients with high-quality PMU but also discover ways to achieve desired results efficiently and durably. Reaching this level requires a blend of experience and creativity, coupled with a commitment to lifelong learning—observing others and exploring innovative methods.
Throughout her career, Diana Speranskaia has consistently sought to integrate the latest techniques and products into her practice, including newly developed pigments that provide a “second skin” effect, potentially transforming the PMU landscape. She has made significant contributions to PMU techniques by introducing the original “Shade Brows” method, which blends hybrid and mineral pigments to create natural-looking permanent makeup suitable for all skin types. Diana has demonstrated this technique at multiple workshops in Russia and China, attended by over 3,500 participants, underscoring its value within the industry.
In 2021, Diana stepped into teaching, launching her first class focused on eyebrow permanent makeup. As she progressed, she shifted her focus to imparting her unique PMU technique, which she believes is the most valuable knowledge to share with fellow permanent makeup artists. Initially, her educational offerings included online courses such as “Brow Stylist from Zero to Pro” and “Sketch as a Base for PMU,” but she later expanded into offline programs.
**Establishing a Community**
At a certain point in their professional journey, being part of a community becomes vital for continued development. This involvement extends beyond attending workshops and acquiring new techniques; it encompasses a broader exchange of ideas and experiences, such as participating in both local and international conferences within the beauty industry. Engaging with these events helps professionals stay informed about emerging trends and keep abreast of new products and tools that may shape the field.
Diana remains committed to nurturing the local PMU community. Her Makeup School and Studio in Petropavlovsk-Kamchatsky has quickly established itself as a leader in the Kamchatka region. To bolster her program, Diana developed a handbook on creating sketches for permanent makeup, assisting students in mastering efficient techniques that are now widely adopted by other artists. Graduates of her school often successfully pursue careers in various beauty establishments throughout the region.
However, her impact extends beyond local borders. She has presented at several international events, such as Marich and Names, and recently showcased her techniques at a workshop during the Canton Fair in Guangzhou. Since February 2024, she has been a member of the Beauty Industry Entrepreneurs Association, which is dedicated to supporting the industry’s growth and coordinating the professional activities of its members. Diana aims to enhance her educational programs and workshops, making them accessible to permanent makeup artists around the globe, thus facilitating their advancement in the field.
