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The Most Common Mistakes Website Owners Make (And How to Avoid Them)

When building a website for your fashion business or starting an online accessories store, it’s tempting to handle the creation yourself to save money and drive traffic through social media. However, it’s crucial to avoid certain mistakes that can compromise your site’s build.

Failing to Redirect Old URLS

One common mistake is not redirecting old URLs when launching a new site or removing old content. Implementing 301 redirects is essential to maintain rankings and authority, as re-establishing them can take months.

Keyword Stuffing

Repeatedly using the same keyword in your content no longer guarantees improved ranking. Today’s search engine algorithms are more sophisticated, requiring a holistic optimization approach beyond just keyword insertion.

Not Using Live Chat

Failing to integrate live chat on your site can lead to missed customer interactions and potential loss of sales. Utilizing live chat solutions enhances customer support and engagement.

Unoriginal Content

Copying content from other sources can significantly harm your site’s ranking. While some content duplication may be unavoidable, such as certain standard sections, extensive copying can penalize your site. Always prioritize original content creation and ensure uniqueness across your website.

Image Source: Ground Picture / Shutterstock

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