Superdry has resolved a legal conflict with outdoor retailer Dryrobe regarding an alleged unauthorized use of a similar font in Dryrobe’s logo.
As part of the agreement, Dryrobe has agreed to stop using any branding with the element ‘dry’ in a Helvetica font style on their products, point of sale materials, and digital platforms. Dryrobe will also refrain from ordering more stock with the infringing sign.
In a statement, Superdry expressed satisfaction with the settlement, indicating it was related to a breach of an earlier agreement where Dryrobe had agreed not to order merchandise with a logo that infringed upon Superdry’s brand.
“The details of the settlement are confidential. Superdry remains committed to safeguarding its brand and intellectual property through necessary actions,” the statement highlighted.
In a separate legal matter, Superdry is suing Manchester City over an alleged trademark violation related to the design of the “Asahi super ‘dry'” training kits for the upcoming seasons.
Superdry argues that the similarities between “Super ‘Dry'” and its brand name are so small that they could easily go unnoticed by the average consumer.
Photo Credit: Manuel Esteban / Shutterstock
