Recent data analysis of Google search trends revealed a remarkable 2,470% increase in searches for England shirts in the UK following England’s victory over the Netherlands in the Euros match yesterday.
BoohooMan’s latest report highlighted a 25-fold rise in the popularity of England shirts on Google Trends this week after the team’s semi-final win.
The search spike for England shirts occurred at 10pm as the team secured a thrilling 2-1 victory over the Netherlands.
Moreover, searches for “football shirt” saw a significant 798% surge in the UK and a 675% increase worldwide.
The search interest for the England kit skyrocketed by a staggering 1,314%, and a deeper analysis showed that searches for “vintage football shirt” have reached an all-time high in the UK.
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A spokesperson from BoohooMan stated: “The success at the Euros has sparked a significant increase in interest for England’s football kit and flag as the British embrace national pride leading up to the final against Spain.
“Our research indicates that interest peaked right after the game when England defeated the Netherlands.”
They further noted: “Football shirts are becoming a popular choice for everyday wear, with a particular surge of interest in vintage shirts reaching unprecedented levels.”
The Euros has not only energized interest in football but also driven sales across the industry, with John Lewis TV sales soaring even before the 2024 UEFA European football championship began in June.
Last month, Argos also predicted that they would be selling four TVs per minute during the summer of sporting events.
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