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Saint Laurent’s Winter 2023 Campaign Channels Iconic 80s Trends

Image Source: SAINT LAURENT @ instagram

Saint Laurent’s winter 2023 campaign, as captured by Glen Luchford, embodies sensual sophistication. Combining the bold essence of the 80s with modern elegance, the collection tells a story that brings together different eras in a beautiful way.The Saint Laurent Winter 2023 Campaign caters to the contemporary woman’s longing for a confident and captivating look. The campaign features models Margaux Lion, Awar Odhiang, and Bethany Nagy, who represent different aspects of the Saint Laurent woman. The showcased designs in the campaign pay tribute to the brand’s skill in creating outfits that radiate self-assurance.

speaks to the modern woman’s desire for an assertive and alluring style.

Central to these visuals are models Margaux Lion, Awar Odhiang, and Bethany Nagy, each embodying the facets of the Saint Laurent woman. The designs showcased in the campaign are an ode to the brand’s expertise in crafting ensembles that exude confidence.

Saint Laurent Winter 2023 Campaign

This image is from the Saint Laurent Winter 2023 campaign, featuring model Margaux Lion in a sleek black backless top and high-waist bottom, accented with silver accessories. The photo is taken by Glen Luchford.From the classic leather jacket, an enduring sign of timeless style, to large blazers that mix professional sharpness with a touch of relaxed comfort. Nevertheless, the emphasis of the collection is on celebrating figure-hugging silhouettes. These are reimagined through snug shapes and bold deep necklines on bodysuits.

Complementing these are accessories that speak the language of understated luxury – aviator sunglasses, pointed-toe slingback heels, and structured handbags. These elements add sophistication to the ensemble, bringing the entire winter 2023 campaign from Saint Laurent to life. The attention to detail in the accessories complements the overall chic and modern aesthetic of the collection.

The color palette of the Saint Laurent winter 2023 collection remains true to the brand’s heritage, rooted in neutrals that enhance the designs’ versatility and align with the theme of refined sensuality. Additional sophistication is brought through Duffy and Karin Westerlund’s work, infusing the campaign with slicked-back hair styling and makeup artistry that adds an air of understated glamour. Comparing it to previous campaigns, it’s evident that Saint Laurent continues to evolve while staying true to its core ethos of empowering women through bold and beautiful fashion.

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Image Source: SAINT LAURENT @ instagram

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