Ralph Lauren’s fall 2024 campaign shines a spotlight on New York City, known as ‘Ralph’s New York,’ through striking black-and-white images that pay tribute to the city’s timeless style and its enduring influence on Polo Ralph Lauren designs.
The campaign features renowned models like Taylor Hill, Lulu Tenney, Maty Fall, Hamid Onifade, and Cheikh Dia, photographed by Lachlan Bailey. These faces of the campaign highlight a collection that emphasizes Polo Ralph Lauren’s iconic pieces.
Polo Ralph Lauren Fall 2024 Campaign
The collection includes a standout leather bomber jacket featuring the New York Yankees’ logo in collaboration with MLB. Additionally, soft cashmere cable knits and finely tailored suits complete the lineup, exuding a sense of classic elegance.
Additionally, this year, the brand will introduce Ralph Lauren Vintage, a new initiative set to launch in September 2024.
For Ralph Lauren, the vibrant energy and timeless essence of New York City have always been a wellspring of creativity. According to him, “I’ve always believed in style, not fashion, and things that get better with age.”
He mentions that the city exemplifies a greatness that has shaped culture and style for generations. He seeks to capture this sense of lasting heritage with ‘Ralph’s New York.’
Alongside the designs, the campaign features a captivating soundtrack performed by Alicia Keys. She delivers a cover of Billy Joel’s cherished classic, ‘New York State of Mind.’
Image Source: Ganna Tokolova / Shutterstock
