The latest fall 2024 campaign by Tommy Hilfiger hits the vibrant streets of New York, featuring the newly engaged couple, Patrick Schwarzenegger and Abby Champion. Captured by photographer Alasdair McLellan, the couple showcases Hilfiger’s new collection, which blends classic American styles with a modern twist.
Tommy Hilfiger Fall 2024 Campaign
According to Tommy Hilfiger, “Patrick and Abby represent the powerful couple of the new generation,” highlighting their strong connection and the positivity they exude in the campaign. Together, they symbolize a fusion of traditional preppy style and the dynamic spirit of today’s youth.
Schwarzenegger’s outfits draw inspiration from classic pieces that reflect Hilfiger’s well-known aesthetic. The “White Lotus” actor showcases a blend of contemporary varsity styles, wearing Oxford shirts alongside staple items like cable-knit sweaters, all featuring tailored prep elements. This approach honors traditional menswear while giving it a fresh update.
Schwarzenegger shares, “The campaign really felt like an authentic and intimate portrayal of our relationship up to this point.” The story flows seamlessly with the imagery.
With Abby Champion by his side, they experience casual moments, from cozy rooftop hugs to leisurely strolls through Central Park. “I always feel better with Abby alongside me,” he says, highlighting the emotional connection that Hilfiger skillfully intertwines with the stylish pieces.
Their chemistry shines through, not just in how they wear the attire, but in how the campaign captures their dynamic. Hilfiger introduces a fresh chapter in prep style—rooted in tradition yet perfectly tailored for the contemporary crowd. Schwarzenegger expresses, “This campaign is timeless, and we hope our bond lasts a lifetime.”
The concluding scenes of the campaign are seamlessly cinematic, merging urban elegance with a natural sense of closeness. It is a campaign that captures the true spirit of New York, featuring a style that rises above fleeting fads, making a bold impression for fall 2024.
Image Source: DFree / Shutterstock
