The renowned Italian fashion label Pinko has enlisted supermodel Mariacarla Boscono as the face of its latest line, and the results are captivating. Titled “Always Pazzesco,” the campaign features stunning imagery with Boscono embodying elegance.
Pinko Fall/Winter 2024 Campaign
Set against a minimalist studio backdrop, Boscono showcases a sleek hairdo and striking red lip, making a powerful impact. Photographer Pablo Di Prima perfectly captures the model’s sensual and glamorous essence while she showcases a collection of striking pieces.
Under the direction of creative director and stylist Lorenzo Posocco, the campaign features must-have pieces, including a leopard print coat, leather jacket, and knitted dresses that embody casual luxury. The iconic Love bag also takes center stage, reimagined in oversized formats and crafted from exceptionally soft leather with mirrors effects.
Adding a playful element to the collection are crop tops, vintage-inspired jeans, and mini skirts. Lorenzo Barcella works wonders on Boscono’s dark locks, while Seiko Nishigori delivers a flawless makeup look to complement the styling.
The campaign’s accompanying video features energetic beats, highlighting Boscono’s refined poses in dynamic motion.