The latest campaign by Gucci, titled “Gucci is a Feeling,” beautifully captures the essence of tennis while highlighting Jannik Sinner’s captivating journey both on and off the court. Serving as Gucci’s global brand ambassador, Sinner’s third year with the renowned fashion house is celebrated through a collection of stunning visuals that seamlessly merge the elegance of tennis with Gucci’s distinctive style.
Jannik Sinner featured in Gucci’s “Gucci is a Feeling” Ad
Shot by Riccardo Raspa and creatively directed by Riccardo Zanola, the Gucci ad vividly captures Sinner’s athletic persona, clad in sporty tennis apparel, set against the vibrant backgrounds of clay, grass, and hard tennis courts.
The campaign takes cues from Gucci’s rich tennis history, stretching back to the 1970s when the brand first explored tennis-themed fashion.
Gucci’s visuals pay tribute to the brand’s enduring bond with tennis, spotlighting its iconic duffle bags alongside Sinner’s effortless poses. Moreover, the ad’s aesthetics embody a refined blend of vintage and contemporary styles that resonate with both nostalgia and modern sensibilities.
Image Source: lev radin / Shutterstock
