The new advertising campaign for Mugler Angel Elixir perfume offers a captivating combination of futuristic fashion and celestial influences, with the enchanting presence of Hunter Schafer. Schafer, who is widely known for her role in the hit series Euphoria, portrays the essence of this new fragrance with a stunning metallic and sheer catsuit, immersing herself in otherworldly lights.
The Angel Elixir eau de parfum itself is a complex symphony of scents, described as a woody floral gourmand. Its composition includes the spicy zest of pink pepper, the rich floralness of yang jasmine, and the deep, creamy notes of sandalwood, creating a sensory experience that is both luxurious and ethereal.
The Mugler Angel Elixir eau de parfum campaign features actress Hunter Schafer in a metallic catsuit in the visually striking commercial captured by the British creative Harley Weir. Directed by Quentin Deronzier, Hunter Schafer transcends the mundane as she scales a New York skyscraper.
The transformation is depicted as powerful and dynamic as the fragrance itself. Post-collision, Schafer appears in a catsuit adorned with crystals, a clear reference to Mugler’s iconic 1998 crystal dress, demonstrating the continuation of Mugler’s legacy of innovative and transformative fashion.
This striking change in the commercial emphasizes the perfume’s appeal and reflects the transformative influence of scent. The campaign is driven by Mugler’s creative director, Casey Cadwallader, who seamlessly merges the realms of fashion and fantasy.
The design of the perfume bottle pays homage to Mugler’s bold and innovative style, featuring an asymmetric five-pointed star that has been reimagined specifically for Angel Elixir.
The bottle showcases a stunning sapphire stone dipped in silver, capturing the essence of the fragrance’s inspiration and the celestial elements of the advertising campaign. With prices ranging from $35 to $185, the 100ml bottle is designed for refilling, promoting a sustainable approach to using fragrance.
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