When one thinks of dynamism married to timeless aptitude, FILA undoubtedly emerges as a first-rate contender. It’s an ideal match then that Hailey Bieber, mannequin and entrepreneur, takes the reins because the model’s new world ambassador. She additionally fronts the FILA Anniversary marketing campaign that includes up to date appears.
Hailey Bieber for FILA Anniversary Assortment Marketing campaign
This collaboration isn’t a first-time rendezvous; Hailey made her preliminary splash with FILA in a 2022 marketing campaign and adopted it up earlier this yr in sporty appears. The multi-year partnership now crystallizes, paving the way in which for Hailey to work her magic on signature sportswear collections resulting from launch in fall-winter 2024.
Hailey dons items from FILA’s fiftieth Anniversary F-Field Assortment within the newest marketing campaign. Suppose polo shirts and tracksuits that not solely echo the courts but additionally exude road cred. The up to date types combine heritage with modernity.
There are jackets and crewnecks in FILA’s signature purple, white, and navy. The items additionally characteristic whimsical parts like tennis racquet graphics and traditional stripes. Sneakers are worn with crew socks for a sporty but informal vibe.
The lens of Renell Medrano captured this trend advert, styled to perfection by Hailey herself alongside Dani Michele. The nation membership stylish appears effortlessly transition from tennis courts to road fashion. Out there as of in the present day on FILA.com, the anniversary assortment attracts inspiration from the daring and the gorgeous—very similar to Hailey.
The supermodel shares, “I recognize the model’s Italian heritage and the eras of FILA trend the place I can proceed to attract inspiration.” Gene Yoon, World Chairman at FILA, rightly notes that Hailey’s “affect on trend and tradition is simple.”