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Dua Lipa Stars In PUMA Palermo 2023 Advertising Campaign

Image Source: lev radin / Shutterstock
PUMA has once again elevated the world of fashion and sport by giving a fresh and vibrant twist to the iconic Palermo sneaker. The advertising campaign features Dua Lipa amidst the stunning backdrop of a historic Italian villa.

The singer showcases blokecore, wearing oversized jerseys paired with jeans, celebrating the timeless classic by blending Italian elegance with contemporary style.

Dua Lipa for PUMA Palermo 2023 Campaign

Dua Lipa poses in a pink jersey, retro jeans, and bold sneakers for the PUMA Palermo campaign. Photo: Francesco Nazardo

Previously, Dua Lipa presented the PUMA Thrifted pack and participated in the Versace La Vacanza campaign. The PUMA Palermo sneaker, a guest of honor, is showcased amidst frescoes and fresh produce, representing a blend of classic and modern aesthetics.

Dua Lipa strikes a pose in Italy for PUMA’s Palermo advertisements, clad in an all-black look.

The latest iteration pays homage to its rich history as a favorite in 1980s football stadiums. While maintaining its T-toe construction and classic gum outsole, the new colorways inject a contemporary flair into the storied silhouette.

Pop star Dua Lipa wears the PUMA Palermo sneakers and channels blokecore in a red jersey look.

Dua Lipa, wearing theThe PUMA Palermo has been given a modern twist with new colorways that capture the essence of a contemporary terrace aesthetic. This timeless low-top sneaker is styled with oversized sportswear, jeans, and team-colored tricots, creating a look that resonates with today’s fashion-forward crowd.

Dua Lipa’s involvement in the campaign brings a dynamic energy, as she demonstrates her enthusiasm for Palermo’s new colorways and their versatility in styling. According to Lipa, shooting in an incredible Italian villa set the perfect stage for a campaign celebrating a timeless classic like the Palermo.

As the face of the new Palermo campaign featuring pink sneakers, PUMA ambassador Dua Lipa is excited to showcase the versatility and appeal of the Palermo in the world of fashion. The PUMA Palermo, with its fresh colorways, is now available for sneaker enthusiasts and fashion connoisseurs alike. It can be purchased on, in flagship stores, and at select retailers. This launch marks the beginning of an exciting journey that promises to continue into 2024 and beyond.

Image Source: lev radin / Shutterstock

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