BOSS is launching its fall-winter 2024 campaign, featuring a remarkable lineup that includes David Beckham, Burna Boy, Lee Jong-suk, and Matteo Berrettini.
This campaign marks the first time Beckham is showcased as the face of BOSS, following his recent partnership and design collaboration with the brand.
Overview of the BOSS Fall/Winter 2024 Campaign
The legendary football player is the star of the campaign, photographed by Mikael Jansson.
“I’m thrilled to be part of the BOSS fall-winter 2024 campaign, which signals an exciting beginning to my long-term role as an ambassador for BOSS,” Beckham expressed.
Continuing with the CorpCore theme for this season, BOSS enhances its tailored office wear. Suits are reinvented with contemporary shapes that highlight robust shoulders and sharp lines.
The campaign prominently features monochromatic outfits that make a bold statement. A distinctive double-breasted suit combined with an overcoat stands out, radiating elegance and style.
In another segment of the campaign, Matteo Berrettini highlights BOSS’ watches and jewelry. The brand ambassador is seen in a simple black tailored outfit, allowing his silver accessories to shine.
With its fall-winter 2024 campaign, BOSS reaffirms its status as a frontrunner in contemporary men’s tailoring.
Image Source: Fred Duval / Shutterstock
