Cardi B stars in the SKIMS Cotton collection 2023 advertising campaign. Photo: Vanessa Beecroft
The brand SKIMS, known for its comfortable and stylish clothing, has once again made waves with its latest ad campaign featuring Grammy-winning rapper Cardi B. The campaign, which showcases the brand’s Cotton Collection, was captured by renowned artist and photographer Vanessa Beecroft.
In the campaign images, Cardi B stands out against a neutral backdrop with her long, Rapunzel-like waves of fiery dark red auburn hair, adding a touch of boldness to the collection’s fresh waistbands, cuts, and colors.
Cardi B for SKIMS Cotton 2023 Campaign
One captivating image from the campaign shows Cardi B wearing a body-hugging long dress in a striking shade of green, posing barefoot and embodying a relaxed yet sexy elegance. This collaboration follows previous high-profile campaigns by SKIMS, which featured Kim Cattrall in its Best Of ad and Madelaine Petsch in other campaigns.
Cardi B’s involvement in the campaign is equally attention-grabbing. Accompanying the campaign is a short film in which Cardi B poses to playful music, asking the audience, “Everybody’s wearing SKIMS, are you?” This question resonates given Cardi B’s own endorsement of the collection. She said, “I’ve always loved the SKIMS Cotton Collection. It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.”
Mark your calendars, because the new arrivals from the Cotton Collection will be available starting on October 19th at 9 AM PT. With Cardi B as the face of this campaign, SKIMS continues to lead the industry in celebrity casting and marketing, solidifying itself as not just a trend but a cultural powerhouse.