“It’s Always Burberry Weather” reflects the British fashion house’s longstanding heritage in outerwear. Established in 1856, Burberry has cultivated a reputation for creating garments suited for unpredictable weather conditions, and the latest collection continues to honor this tradition.
The phrase “It’s Always Burberry Weather” draws from the brand’s history, evoking a sense of rugged practicality along with a design aesthetic that celebrates the outdoors.
“It’s Always Burberry Weather” Campaign
Photographed by Alasdair McLellan, the campaign showcases both the urban landscape of London and the tranquil British countryside. Featuring prominent figures such as Barry Keoghan along with footballers Cole Palmer and Eberechi Eze, Burberry pays tribute to contemporary British culture.
Each type of jacket and coat conveys a consistent promise: when dressed in Burberry, you are ready for whatever the day—or climate—serves up. Essential outerwear such as the Harrington jacket, puffers, and duffle coats take the spotlight. These pieces fuse protection with fashion to redefine functionality.
Daniel Lee, Burberry’s chief creative officer, succinctly expresses this idea: “Burberry is about protection, functionality, and the outdoors. We are always inspired by our archive and the innovation and creativity of the brand.” He highlights how the brand’s history shapes the current collection’s emphasis on enduring silhouettes like the puffer and duffle coat.
The imagery from the campaign delivers a compelling message—Burberry outerwear transcends merely resisting the weather; it embraces it, remaining faithful to a legacy that spans generations. The seamless blend of protection and style in this campaign reinforces Burberry’s timeless weatherproof ethos.
Image Source: Fred Duval / Shutterstock